In 2019, Lou Costa of Ironmill partnered with Manlihood on a blog campaign entitled “Rise Up”
We wrote weekly blog posts exploring manhood, and calling men to step into more.
We shot a handful of videos to go along with our posts, but we never used them.
In June of 2021, Lou passed away unexpectedly. It was a shock to not only his biological family, but to the family he built around him as well.
After he died, I dug out the unused footage that we shot. It was raw, powerful, and I think it deserves to be a part of Lou’s Legacy.
Some day, Lou’s sons are going to Google his name. I want them to be able to see his face, to hear his voice, and see into his mind.
So these episodes are dedicated to my friend Louis James. Costa.
Lou talks about pushing through the pain to achieve more in his life, and Josh talks about resetting the toxic thoughts that hold us back.
This episode references these blog posts written by Josh and Lou.